Through their potentially infinite scalability, information products solve funding and low-margin problems.
The joy and satisfaction of your book launch (as an author) or your product/service launch (as an entrepreneur) are easy to imagine. The excitement of what could be is what drives us. Envisioning these momentous occasions is essential in keeping your motivation high and reaching these important goals.
Having a book of your own is in nearly everyone’s bucket list. The thought of holding the first copy that comes off the press, cracking open for the first time…, there’s nothing quite like the pride and accomplishment you feel.
And though being a published author changes the dynamic of your ventures, sort of like hitting the top level of a video game and being granted 10X power, that newfound endowment from your book is potential. It’s not the end game but rather just the beginning of incredible things to come.
Now imagine an even greater achievement: synergy between your authorship and entrepreneurship. This, in fact, is the sweet spot for creatives who want to—need to—enhance the lives of many thousands of people, not hundreds; possibly even millions of people.
How do you take advantage of the potential power from your status as a published author of a quality book? The best answer is Information products. Info products are the perfect evolution of your book.
These digital products solve the dreadful challenge everyone faces when they want to make a difference in the world: you need a lot of money to reach larger audiences. Love it or hate it, a fact of life you can’t get around is, YOU NEED MONEY TO MAKE THINGS HAPPEN IN THIS WORLD.
You can look at a video game and be excited to defeat all of its levels, but without the coin to start the game and more coin to keep the game in play, you can’t do a thing.
Just imagine having as much money as you need to implement your ideas, plans and vision! Oh what power you would then have!! Information products are how you take your potential and put it to actual results.
Beyond the commendable purpose we have for writing in the first place, it’s a nice thought that our writing should be profitable. That, of course, is rarely—if ever—true. I’m reminded of a scene in the 2018 biographical film Can You Ever Forgive Me?, about a gifted 1990s author who is given a dose of truth by her own agent.
The author complains to the agent about not doing enough to promote her work. The agent responds: “YOU are not doing enough to promote your OWN work”. This scene speaks volumes of where the responsibility lies. Readers today don’t just want the book; they want the author, too. Infoproducts are the most efficient and profitable way for you to “Give them what they want.”
By determining what infoproduct formats best suit the distribution of your knowledge and experience in order to further influence your audience, that all-important synergy starts to become a reality.
Your infoproduct creation sets in motion a greater experience for your readership (your followers) and reader satisfaction, along with MUCH higher profit margins compared to books alone.
I hope it has become more clear that, for you as an author or entrepreneur, there are no limits to the income you can earn and the number of lives you can change! Information Products are not something nice to do. They are the fastest way to the top of your endeavors. Create them once, sell them a million times. Not for the slim margins books themselves offer, but for major profits.